MWave acquired by Digidirect, as parent company goes into voluntary administration

Mwave will running business as usual.


Tech reseller Mwave has been acquired by the DigiDirect Group, following its parent company, Esel filing for voluntary adminstration.

In a blog post, the reseller said the business had been acquired by the DigiDirect Group and services will be business as usual.

“We will continue to trade from our Lidcombe headquarters for the time-being before eventually transferring Mwave operations across to The digiDirect Group’s headquarters in South Strathfield in Sydney,” the company said.

The DigiDirect Group purchased the reseller and its assets to “ensure its continuity”. Esel fell into voluntary administration due to a difficult period post-Covid.

The company explained that under the new management, its vision is to build on the Mwave operation that “customers know and love and utilise the resources and expertise within the digiDirect Group”.

“The digiDirect Group and its subsidiary companies, has a long history and stellar reputation of serving its customers and broader industry with excellence on a consistent basis. Mwave…

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